Make Your Swag Bag Useful and Keep-Able

Swag bags are a tried true way of improving a brand’s exposure at corporate events. On top of that, they are a great way for you to create positive associations and loyalty with your company that will continue long after the event finishes. 

However, items often get tossed soon after guests leave. The most common cause of this is the lack of “swag” in a swag bags, as it demonstrates to your guests a lack of thought and consideration. Many people are unable to find a use for the generic and outdated items too often given out at events. Ultimately, this doesn’t contribute to the original goal of swag bags and becomes a waste of company resources. Thousands of dollars are lost from swag that is thrown out at the end of corporate and institutional events, which is both bad for the planet and your budget!

Nothing is worse than giving a gift that will be thrown out soon after it has been received! 

Instead, your company should strive to include swag that is memorable, useful, and versatile. It’s best to choose items that guests will want to use long after the event has come to an end. Making sure what you give away at your corporate events is fun and usable lets your guests know that you’ve taken the time to consider them and their needs. It’s also important to keep in mind that guests who have travelled to your event will have limited space in their luggage, so it’s important that your customized swag item makes the cut to take up that luggage space on their way home! 

What you choose to give your guests can have a huge influence on how your guests remember your company. So, we’ve come up with a few ideas for the next must-have items to give at your next event. 

1. Customized Travel Mug 

It’s basic, but basic for a reason! Customized travel mugs can be a great swag item to gift at your company’s events. It is something that most guests can use every morning for many mornings to come. Further, if you have guests travelling into your event, a mug that can be used on-the-go is definitely a desirable item. Pair this with coffee beans or tea as a nice way to upgrade any swag bag! 

2. Customized Water Bottle

Like the travel mug, a customized water bottle is a versatile and useful item for all guests. Water bottles are unlikely to get thrown out at the end of your event as guests can keep them at work, bring them to the gym, or simply use them around the house. 

3. Customized Mousepad 

While a custom mousepad might not initially seem like an item that people would be inclined to use, it’s a good idea to consider due to the recent increase of remote workers. Offices are likely to provide their own mousepad to employees, but those working from home might not consider purchasing it themselves. A mousepad can be a great way to keep your company present in the minds of your guests as they work! Added bonus is that they take up very little space in luggage if your guest is travelling home.

4. Customized Notepad and Pen

Another classic! A customized notepad with your branding can easily be kept at a desk or countertop. Including a nice pen alongside the notepad can create the perfect duo for when you guests have to scramble to write down their next big idea! Notepads and pens are a simple but are a great customizable swag item to pass out at your next corporate or institutional event. Notepads and pens are also easy to pack in a carry-on bag.

5. Disposable Cameras

While disposable cameras don’t tend to be easy to customize, they can still be a fun inclusion to any swag bag. Disposable cameras are very much on trend these days as people get back into film! They can be something fun to use during your event or a fun bring home item. Further, these cameras are a popular item that parents might appreciate as a gift to bring home for their kids. Nothing communicates thoughtfulness more than giving guests the option to “take” their own memories. 

6. Custom Treats

No one is above the love for something sweet! Something fun to eat either during the event or after guests return home is an easy crowd pleaser. Many local bakeries offer custom treats, like cookies, that you can add your logo or custom visuals to. More simply, you can always use customized baggies to add small candies to. This swag will leave a sweet memory of your event! 

Create Branded Swag that Guests Won’t Want to Toss

Your company spends a lot of budget on corporate and/or institutional events to build your business. Make sure that you don’t waste your chance to stick with your guests long after they leave the event. Create customized, branded, swag bag items that guests will value and appreciate. Make it worth them choosing your swag to carry home. It is the difference between building your brand and relationship with your guests vs. wasting your marketing budget.

Contact our customized corporate swag expert to help you create something memorable for your next corporate or institutional event.

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